Description
Most people think branding is about logos and colours. It is not. Branding is the system of meaning a business builds around itself — the reason a customer chooses one company over another when the products are identical. This track teaches you how to think about brand at a structural level: how identity is constructed, how perception is engineered, how psychology drives buying decisions, and how visual and verbal communication work together to create trust or destroy it.
You will leave this track able to analyse any brand — including your own — and understand exactly why it is working or failing. You will be able to build a brand from the ground up with intention rather than guesswork, and you will understand how to position a business so it attracts the right clients rather than competing on price.
